Big Ass Fans Brochure.
When you’ve got a “Big Ass” product line, your sales team requires a sleek, quick reference guide to showcase all your best assets. This brochure was initially assigned to a contractor to complete; however, the style wasn’t appropriate for the brand, so the creative director assigned the project to me. The gate-fold design was chosen to allow the complete spread of products to be seen on one page, with basic features listed alongside the image. Because the target audience ranged from engineers, architects, interior designers, and warehouse managers, we used blueprints and line drawings for background accents and section distinguishers. The bold, black headlines, rectangular images, and products were highlighted with a spot gloss treatment. This piece was a simplified upgrade from our previous product booklet, which had a separate page for each fan and did not include our lighting line.
outcome.
The sales team really appreciated having this updated brochure with the entire product line up for when they’d visit clients and prospects and attend trade shows. The Big Ass Fans Brochure was produced by the marketing team at Big Ass Fans. The team was as follows: Chris Barnes, Creative Director; Jessica Goodin, Graphic Designer; Writers, Dara Mullins, Erin Hsu, and Elyse Vincent. Multicraft, Printing Partner.
