2017 Keeneland Race Meet Poster Series.
Keeneland is a renowned horse racing and auction facility in Lexington, Kentucky, celebrated for its picturesque setting and rich equestrian heritage. Every year, they commission a series of race meet posters for their spring and fall racing seasons. These designs are the first and only illustration-based posters ever created for their race meet and depict flat digital drawings and typographical phrases indicative of the Keeneland race meet experience.
Traditional and subsequent posters have been and continue to be stylized, high-definition images with a type overlay of the dates. I had the honor of conceptualizing, illustrating, designing, and selecting paper and printing techniques for this iconic, award-winning series.
outcome.
Winner of the 2018 Silver ADDY Award for Print Advertising, Out-of-Home, Poster - Campaign. The Keeneland 2017 Posters were produced by the team at Cornett for Keeneland. The team was as follows: Teresa VanderMolen, Creative Director; Chris Barnes, Associate Creative Director; Jessica Goodin, Graphic Designer; GG Marcos, Graphic Designer; Multi-Craft, Print Vendor; Rachel Black, Assistant Account Planner; Laura Merchant, Graphic Designer.
