2018 Keeneland September Sale Mailer.
The Keeneland September Sale mailer was designed to showcase why Keeneland is the best place to buy and sell yearlings. Through typography, graphics, and hand-selected images, this mailer highlights the prestigious prizes you can win, the impressive sales figures, and testimonials from satisfied buyers and sellers. I aimed to make this piece both high-end and visually engaging, emphasizing the superior experience and unique opportunities Keeneland offers to the equine community.
outcome.
Winner of the 2019 Gold ADDY Award for Direct Marketing, Direct Mail, Flat - Single. The 2018 Keeneland September Mailer was produced by the team at Cornett for Keeneland. The team was as follows: Chris Barnes, Associate Creative Director, Jonathon Spalding, Copywriter, Leslie Miller, Sr. Account Planner, Rachel Brazinski, Account Planner, Jessica Goodin, Graphic Designer, Multicraft (purchased by Graphic Village), Printing Partner, Kathy Martinolich, Copywriter.
